Many home business owners and solo entrepreneurs face a credibility challenge. When potential clients come to their website or premises and notice that the business is not that big, they often end up leaving. In most cases, people choose to work with big companies instead of solo-entrepreneurs. Cause, they view big companies as more trustworthy and productive.
But I can guide you on how to win the trust of prospects even if you’re operating a sole proprietorship business.
Fortunately, you don’t have to spend tens of thousands of dollars in staff to make it seem like you’re a large credible company. Because, these techniques that I have written for you, will enable portray you like a big company, even if you’re operating alone.
Professional Call Answering Service
For example, you can pay as little as $30 a month for a professional call answering service. The way it works is quite simple.
The numbers you list on your website go to your call answering service. When clients call the number, a professional customer care officer will respond to the call. For instance, if you’re an electronics vendor, your “secretary” may give the below response:
“Thanks, you for calling ‘’Power Household Electronics ltd’’, how can I help you?”
No matter what they say, the call gets routed to you. This creates the impression that you have a giant office and a large staff when in reality you’re working from the comfort of your home and paying $30 a month to have someone answer your phones.
It makes a big impact.
Multiple Email Contacts
Don’t have one email address to be the catch-all address for everything on your site. Instead, use a different email for different things.
For instance, on your website at the contactor’s page you can put the below addresses:
For media inquiries, contact: firstname.lastname@example.org
For sales, contact: email@example.com
For reprints, contact: firstname.lastname@example.org
For all other inquiries, contact: email@example.com
This creates the sense that you have a large team. Also, you can direct all these email accounts to your personal Gmail.
Website Design and Marketing Materials
Avoid designing your website at all costs, especially if you’re going for a ‘’big brand look’’.
There’s a very specific way to design websites and marketing materials to give off a “big brand” feel.
There are various ways of building websites that will not only market your but will also bring out a ‘’big brand’’ look to your business.
Your designs should make good use of white space. Colours should complement one another. The logo should be clearly and prominently displayed. It should look clean, simple and authoritative.
The Story of James Caan
James Caan is the founder of Humana, currently #79 on the Fortune 500 list. Though today he’s a millionaire many times over, the beginnings of his story are much humbler.
He started by renting out a broom closet in an office. He chooses the name Alexander Mann for his company, which makes it sound like the company belongs to a seasoned and experienced business person. But the interesting bit of the story is that. there was nobody named Alexander Mann.
He created multiple names for himself and almost a virtual “office.” As a one-man team, he created the impression that he had a huge workforce with which to service clients.
Similarly, most successful businesses in our surrounding, they started as James Caan. Many of today’s success stories started like this. It’s okay to be small, but in many industries, it’s important to look big.
If you apply the above tactics, I promise you will be able to put a big brand, irrespective of the size of your business.